Month: April 2018

Why Promotion Channels On Are The Next Frontier For Your Music


Are you ahead of everybody else?

Promotion on Soundcloud, Spotify, and YouTube is pretty commonplace these days. After all, that’s where a lot of people assume the attention of the end consumer is… right?

A few months ago, many of you laughed at me when I said that you should simply be paying attention to the platform. After all, people said that it was “just a lip syncing platform and would be useless for promotion”.

I guess it’s kinda funny how that criticism instantly stopped when the platform sold for almost a billion dollars…

And so with people actually paying attention to what I’m saying now, I’d like to present you the new platform for promoting your music: With over 70 million people in the United States alone on the platform, it seems pretty stupid to ignore it as a platform for potentially promoting your music.

Once in the application, users are able to select from multiple songs to create a video to. The genre of content can be anything from arts to sports – so it’s not just lip syncing videos that you need to worry about!

But like with many other platforms, Music Promotion channels are popping up in order to help promote upcoming artists. Here’s some examples:

Rapid Songs.

With over 2.7 million followers, it’s unsurprising that RapidSongs is considered to be one of the most influential channels on the platform. Creating lyric videos specifically for the audience, they are able to promote music to thousands of people within a matter of hours.

Dizzy Tunes.

Another channel, DizzyTunes, is also extremely well known for their music promotion content. Having amassed a following of several million, their fanbase is extremely passionate, and often uses the featured songs within their own videos.

But Why Should I Pay Attention To What You’re Saying? Does It Actually Work?

The answer in short: yes.

As a case study, I went and promoted “Anikdote – The Wonk” on the platform in order to highlight what a great application it is for promoting music. Within a 48 hour timeframe, the song had amassed over 100,000 likes from people enjoying the track.

But don’t just take my word for it. BUNT, an artist regularly featured on Proximity (and other channels), did a 3 week campaign for their song “Old Guitar“. By the end of it, they saw their monthly Spotify listeners increase from 86,000 to 902,000. That’s impressive.

Right now, you have an amazing opportunity to get ahead of everybody else and promote your music where other producers aren’t. I highly recommend downloading the app and generating meaningful relationships with influencers on there in preparation for releasing your music.


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Solomun’s Only US Show in 2018 [Review]


We braved the endless NYC winter to see Solomun!

A tangle of fur coats and sweaty bodies thrashed on the dance floor from midnight until 5 am. The basslines from the tracks were so intense, my phone camera was a blur. We felt Solomun’s music just as much as we heard it.

After picking our way through cold, deserted Brooklyn streets, we landed upon 99 Scott Ave, an industrial warehouse in East Williamsburg. Before even entering, we could tell how in demand this show was. I saw at least 3 people try and purchase tickets for the sold-out show at the door.

And why was the night so popular, you ask? Solomun is a legend in the industry, with a career spanning 13 years, 30+ EP’s and albums, and a consistent touring schedule around the world. His international appeal was clear at 99 Scott – at least half the crowd hailed from Europe. This was unsurprising though, as his career kicked off in Ibiza in 2012, and this was his only 2018 tour date in the United States. The Ibiza influences were clear that night too – if it wasn’t 30 degrees outside, I could have sworn I was at Pacha; dancing alongside a thick, sweaty crowd to house music late into the morning.

With a minimal light setup, the music was the focus with loud, thumping speakers and consistently high-energy tracks. I don’t think it was possible for anyone to hold still for a moment, the energy in the room was intense. Solomun took classic tech house beats and overlaid with simple but perfect melodies, taking the crowd on a sensual deep, journey through his 5-hour set. Towards the end of the night, he tossed in classic house and disco tracks and upped the funk to keep the party thriving.

Overall, I’d rate it 4.5/5 booty bumps, and that half a point is solely because I was completely exhausted at the end of the 5-hour set. Thank you so much to Solomun & Teksupport for the beautiful night, can’t wait to see you again!

Read original post here: Solomun’s Only US Show in 2018 [Review]

Hi I’m Ghost – Trip



Hi I’m Ghost – Trip

A cute ghost, in-your-face-bass, and top notch production. What more could you possibly want? Well the up and coming bass duo Hi I’m Ghost has the answer to that question. And that answer is “nothing”. The duo has been stepping up their game over the past year and have been really earning the recognition they deserve for their killer productions. Just last month they dropped ‘Ghost Boogie‘ on Firepower Records. And now they’re here to drop their latest banger, ‘Trip‘.

The track opens up with a melodic intro but don’t let that fool you. The duo and their ghosty friend quickly turn it around and drop the track into some wonky, in-your-face bass. If you’ve been looking for something to turn up to, look no further. Give the track a listen and be sure to keep an eye out for their next otherworldly bass offering.

Hi I’m Ghost – Trip | Free Download

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Luis Fonsi & Daddy Yankee’s ‘Despacito’ Gets Temporarily Deleted From YouTube After Vevo Hack


5 billion views and… removed.

We’ve all heard Luis Fonsi‘s “Despacito.” The hugely popular Spanish track, which featured Daddy Yankee, was briefly removed from YouTube after Vevo was hacked. Shakira, Selena Gomez, Taylor Swift, and Drake were also affected.

“Despacito” recently garnered 5 billion views on YouTube. A few days after this milestone was announced, the video was ido (gone).

“Vevo can confirm that a number of videos in its catalogue were subject to a security breach today, which has now been contained,” a Vevo spokesperson told Independent. “We are working to reinstate all videos affected and our catalogue to be restored to full working order. We are continuing to investigate the source of the breach.”

During the video’s brief disappearance, the still frame showed masked people aiming guns at the camera. The hackers are calling themselves Prosox and Kurio’sh. When you clicked on the video, you would receive a message that said the video was unavailable. The video has since been reinstated with the current views and statistics.

Masked figures with guns

H/T: Independent

Read original post here: Luis Fonsi & Daddy Yankee’s ‘Despacito’ Gets Temporarily Deleted From YouTube After Vevo Hack

Rumors Suggest Spotify’s Big April Announcement is an In-car Music Player


This would make road trip playlists that much easier!

Just days after their recent IPO, several publications have found reasons to believe Spotify is getting set to release a voice-controlled, in-car music player.

Some Spotify users have shared pictures on Reddit of notifications they received, alerting them of the new device and how to order it. One user mentioned the device will be $14.99 a month and is 4G equipped with built-in Amazon Alexa voice control technology. The user claims that he saw the pop-up once and can no longer find the same page in his app.

According to The Verge, Spotify has posted job listings for hardware projects, so these rumors seem at least plausible.

Spotify is set to announce their latest project April 24th in New York City. Engadget was contacted by a Spotify representative and was told the event is simply a “news announcement”. Although there are convincing reasons to believe these rumors are true, we should practice cautious optimism for any news on this device.

Stay tuned later for our coverage of the announcement later this month.

H/t: The Verge, Engadget

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The Glitch Mob and Elohim Get Interstellar in the new “I Could Be Anything” Video


This should hold you over ’til the new album drops next month!

The Glitch Mob have joined forces with rising-star, Elohim, to take listeners on a journey to the depths with their latest single “I Could Be Anything“.  The combination of The Glitch Mob’s celestial sound design and Elohim’s delicate, yet, powerful vocals paint a vivid picture of the beyond perfect for anyone looking to escape the real world for a while.

Accompanying this four-minute adventure is a music video giving viewers a look into the chaos and beauty that these four artists have created. The interstellar fractals and downtempo beauty of the sound, create an engaging audio and visual experience that fans have come to expect from The Glitch Mob.

The iconic Los Angeles trio are gearing up to release their first album in four years. The follow-up to 2014’s Love Death Immortality will be released on May 4th and is titled See Without Eyes.

Follow The Glitch Mob: Website | SoundCloud | Twitter | Facebook

Follow Elohim: Website | SoundCloud | Twitter | Facebook

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Industry News Round-Up: Women are Paid Less Than Men in Music, Beatport Purchases Pulselocker, & More

Women have proven time and time again that they provide tremendous value to the music industry. It’s time the industry (and world) pay them as such.

There’s still a huge pay gap between women and men in the music industry

The three major labels, Warner Music Group, Sony Music, and Universal Music Group, released their average hourly gender pay gaps on April 4, 2018 in the UK. The numbers below include the hourly wages and the bonuses that were paid out. While Sony Music’s pay gap is the smallest, it still sits at a staggering 22.7%. UMG is at 29.8%, and WMG is at a jaw-dropping 49%. The average between the three major labels is 33.8%.

The male executives at each label are, obviously, paid the most. They also receive the largest bonuses. 

Last year, BBC released their numbers for the pay gap between men and women, and it caused an uproar. With only 10.7% of a gap, BBC is far smaller than the major labels in the UK. 

Percentage of men and women that work at each label in the top-earning quartile

Universal Music Group: 
Male: 70%
Female: 30%

Sony Music: 
Male: 63.3%
Female: 36.7%

Warner Music Group: 
Male: 74%
Female: 26%

Live Nation’s pay gap is much higher than the major labels in the UK

The pay gap is much greater at Live Nation, but the amount of men and women in the top-earning quartile is smaller: 59% are men, and 41% are women. 

The average hourly rate at the company is an astounding 46%, which means that women earn 54p for every £1 that men make. Additionally, females make 88% less than men when it comes to bonuses. 

Women have proven time and time again that they provide tremendous value to the music industry. It’s time the industry (and world) pay them as such. 

Beatport picks up Pulselocker to further its streaming initiative

Beatport‘s acquisition of Pulselocker, Inc., a DJ subscription service launched in 2012, is a move that will further its move into the streaming service industry later this year.

Pulselocker is a software that allows DJs to gain access into a “locker” in various performance applications, including Pioneer DJ’s Rekordbox, Serato, Virtual DJ, and more. This acquisition will provide an unprecedented experience for customers and provide more than just digital downloads. 

“Pulselocker spent years developing an innovative solution that provides DJs with the flexibility to access the content they want when they want it–all through the DJ software they want to use–while providing copyright holders with the security and tracking mechanisms to calculate royalty payments. Beatport is committed to delivering the best tools to create a more seamless and interoperable user experience for our massive ecosystem of DJs, and Pulselocker accelerates our timeline to deliver just that type of product.” -Robb McDaniels, Beatport CEO 

We’ve recently seen a massive decline in digital downloads, especially on iTunes. Furthermore, physical products like vinyl is making a climb back and it even surpassed digital downloads last year. 

You can signup for Pulselocker here

H/T: Music Business Worldwide, Billboard

Read original post here: Industry News Round-Up: Women are Paid Less Than Men in Music, Beatport Purchases Pulselocker, & More

Ultra Music Festival Celebrates Monumental 20th Anniversary With Recap Video & Staggering Statistics

Over 165,000 attendees, 300,000,000 on the live stream, and a slew of surprise performances.

Ultra Music Festival is over, but we still aren’t over it.

Ever heard of post-festival depression? You know, that unforgiving life-sucking feeling when you realize you won’t be hopping to another stage, tomorrow’s Monday, and reality kicks in. It’s not fun.

While the sun may have set on Ultra 2018, the weekend was one for the books, quite literally. A staggering 165,000 attendees from over 60 countries flooded Bayfront Park for the festival’s 20th anniversary, while over 30 million viewers tuned into the live stream. Ultra was also the #1 trending topic on social media platforms worldwide over the festival weekend, and remarkably, the most tweeted about electronic music event in history.

Check out the official recap video below to reminiscence, and for those who didn’t attend, a little taste of what went down:

Apart from an array of artists ranging from massive headliners to rising producers, and genres from dubstep to techno, Ultra had a few special surprises for its 20th anniversary.

Swedish House Mafia reunited for a highly anticipated performance, after a five-year hiatus, closing out the festival with a sense of nostalgia and bittersweet emotion. On the other end of the park, Above & Beyond graced the ASOT stage for a euphoric set that had fans reeling. Will Smith even made a special appearance during Marshmello’s set to perform a thrilling rendition of his hit song “Miami.” The candy-clad producer also brought on Slushii, Yo Gotti, G-Eazy and Lil Uzi Vert during his Saturday main stage set.

Revered for its forward-thinking stage designs, Ultra outdid itself in celebration of its 20th anniversary.

The main stage was lined with LED panels in a sleek futuristic style, resembling a vortex of sorts, breathtaking in size and spectacle. Superstar producers like Tiesto, DJ Snake, Hardwell and Armin Van Buuren were just a few of the big names to play on the main stage.

Ultra Music Festival 2019, Main Stage

The Megastructure was astounding as well, with carefully constructed lighting rigs creating a dazzling wormhole effect. While Sunday was home to Armin Van Buuren’s “A State Of Trance,” with fan-favorite artists like Eric Prydz, Vini Vici and Armin himself, Carl Cox’s RESISTANCE took over Friday and Saturday, featuring phenomenal 2 hour closing sets from Cox, and performances from techno heavy-hitters like Adam Beyer, Jamie Jones, Maceo Plex and a rare b2b2b from Dubfire, Nicole Moudaber and Paco Osuna.

  Ultra Music Festival 2019, Carl Cox RESISTANCE Megastructure  

RESISTANCE’s second stage, the Arcadia Spider, also made a welcome return to the festival. The sprawling industrial spider, complete with moving limbs, shot sharp lasers out of its eyes and featured sensational pyrotechnics. Pete Tong, Hot Since 82 and Sasha & John Digweed were a few of the names to play the Spider, but we would be amiss not to mention the show-stopping 4 hour Sunday closing set from supergroup J.E.S.u.S, comprised of Jackmaster, Eats Everything, Skream and Seth Troxler.

  Ultra Music Festival 2019, RESISTANCE Arcadia Spider  

A 180 degree architectural marvel, the Worlwide stage was home to artists like RL Grime, What So Not, Laidback Luke, Flosstradamus, Rezz, and featured a special 2-hour b2b performance from NGHTMRE and Slander

  Ultra Music Festival 2019, Worldwide Stage

Beyond the larger-than-life festivities, the organizers did a great job ensuring safe and smooth operations all weekend. Working closely with local, state and federal authorities, the festival took security very seriously. The number of arrests dropped to an all-time low, continuing the trend of declining arrests for the 5th consecutive year, according to the Miami Herald.

All in all, Ultra Music Festival’s 20th anniversary was a grand success. Organizers already announced dates for next year’s edition, taking place on March 29, 30, 31 2019. We are curious and excited to see how the festival will top its stunning 20th anniversary, so naturally, we are counting down the days to be back in Miami.

Read original post here: Ultra Music Festival Celebrates Monumental 20th Anniversary With Recap Video & Staggering Statistics

Vibedration Hydration Backpacks are Your Festival Must-Have

This summer you may notice an item that is taking over the festival grounds. Move over Camelback, Vibedration’s Hydration Packs are the new way to carry your belongings and stay hydrated. By having a huge variety of styles, designs and sizes to choose from, Vibedration has taken the accessory to another level.

While hydration packs are not necessity, they can be lifesaving. They can also make your experience less stressful especially if you are someone who brings in a fair amount of supplies into a festival. The company has created their backpacks in various designs ranging from holographic colors, galactic print, tie-dye, and much more so you are guaranteed to find a bag of your liking. Sizes range from 1 liter to a massive 3 liter bag, but we suggest that the 1 liter to 2 liter bags will do the trick for a full day of festivities.

Our Experience

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BREAKING: Burning Man Founder Hospitalized After Stroke

Burning Man

Burning Man Founder Is In Critical Condition

The official Burning Man blog has announced that their founder, Larry Harvey, has suffered a massive stroke and is in critical condition this Monday evening. According to the website, he is receiving the “best round the clock medical care”. At this time, his prognosis is not yet known  

Despite this, Burning Man Festival and Black Rock City 2018 will continue as planned regardless of this terrible news. The 70-year-old founder of one of the world’s most recognizable festivals has left a huge mark in this scene. We wish Larry the best possible recovery.

With this in mind, if you want to send your positive thoughts and good wishes to Larry or his family, the journal has provided this email:

Stay tuned for more news on this story as we get it.

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10 Types Of People That You Might Have In Your Festival Squad

Music festivals are full of vivacious characters that range far and wide. They bring people from all walks of life together in one place who have one common purpose- to watch music and have a good time. This means that you can have a handful of different personality types wandering around as one solid (or not solid) unit. There were many contenders, but here are the top 10 types of people that you may have in your festival squad.

1. The Leader

This person tends to be the totem pole holder, the one who leads the group in and out of crowds, the person who somehow manages to keep everyone together in a sea of chaos. We should all thank this person for their continuous effort and hard work.

2. The Wanderer

This is the person that the leader keeps an extra eye on. The wanderer is notorious for not paying attention and losing their group almost instantly. However, they generally don’t mind solo adventures if the group is lagging and will always pull away if they want to do something else. But nonetheless, they always get lost.

3. The one who won’t stay still

These folks always stay in the back of the crowd so they can easily escape and leave to do something else. They could secretly not like crowds and get claustrophobic so they gravitate towards where there is a way to get out. But mostly, these are the eager beavers who are too excited, anxious, or too cool to stay in one spot for too long.

4. The person who always wants to go back to camp

If you’re at a camping festival, this person can be your friend or foe. “Let’s go back to camp” is the most buzz-killing phrase in festival culture. There is a time and place to go back to camp and refresh, but this person ALWAYS wants to go back for a plethora of reasons. The walk to most campsites from festival grounds are usually long and tiring, so why go back and forth?

5. The Sunset Chaser

This person needs to be dragged off of the dancefloor. The sunset chaser never wants the music or party to end and they stay until the sun says it’s time to go to bed. If you can keep up, these can be the best festival partners to have by your side.

6. The ‘eventually will end up in the medical tent’ friend

We all have accidents and moments of bad judgment, but this person has a hard time watching themselves. Whether it be an unintentional scrape, sprang ankle, or quick overconsumption of substances, somehow they visit the medical tent at least once during their festival experience. Instances of emergency are no joking matter, but unfortunately, this person exists.

7. The one who loses everything

We all know that person that loses everything as soon as they set foot into a festival. They are easily identifiable and are usually aware that they are that person too. However, they always either magically find everything by the end, or are surprisingly okay with losing their phone and wallet.

8. The person who never has water

We all know water is essential in a festival setting, but for some reason, there is always that one person who is constantly stealing gulps from everyone else’s water because they forget theirs or are too lazy to carry their own.

9. The ‘Disco Mom or Dad’

This is a commonly heard phrase in the festival world. The disco mom/dad is the person who has a backpack full of essentials and has enough for the whole squad. This savior of sorts generally has the mindset that they don’t want anyone to stress so they just bring everything, quite literally carrying the team on their back.

10. The Chanters

The phrases ‘ay ay ay ay ay’ and ‘oh oh oh oh oh’ will forever haunt crowds no matter how hard we try to avoid it. Whether you’re at a massive rave or boutique festival, these people travel in packs annoying everyone except the people who quickly join in on the incessant yelling. We know you’re excited but do us all a favor and shhhhhhhhh.

The top 10 spots may be taken but there are some highly qualified runner-ups that are not-so-rare encounters:

  • The person that keeps trying to wave at you with their fan to ‘keep you cool’
  • The obsessive planner who starts planning for next year the day after the festival ends
  • The incessant light show giver
  • The one who always wants to go sit down
  • The person who films EVERYTHING
  • The one who never brings a jacket

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Calvin Harris & Dua Lipa – One Kiss

Calvin Harris & Dua Lipa – One Kiss

Calvin Harris has been playing with our hearts by teasing us with a return to the dance music world. In February, the highest paid DJ in the world punked us with the semi pop/dance track ‘Nuh Nuh Ready’ which did not sound drastically different than his material on Funk Wav Bounces Vol. 1. The tease continued when he had an interview with BBC Radio 1 where he credited Virtual Self‘s ‘Ghost Voices’ for reigniting his love for EDM. Next, came an Instagram comment stating that “Nothing below 124 BPM, I like that tempo a lot and maybe more than 128 BPM”. This comment was hinting that new house music from Harris was definitely on the horizon as the prime tempo range for house music is 118 to 135 BPM.

Well world, Calvin Harris may be back to dance music.

His most recent single ‘One Kiss’ has everything original Calvin Harris fans were looking for. It has the perfect tempo, smooth piano chords, a driving dance beat and a killer vocal. To let you exactly how much people love this track, ‘One Kiss’ has amassed 6.2 million views since its release on April 5 and that number is quickly rising. Now, Harris has made a perfect transition from coming back from the pop world by featuring Dua Lipa. Clearly the presence of one of pop’s biggest vocalist will help propel the track even further, but all of that aside, Dua Lipa’s voice is PERFECT for this track. Her dark and seductive voice seamless fits into the instrumentation, resulting in a hit. THIS is the Calvin Harris fans first fell in love with. THIS is the unique sound that needed to return.

Calvin Harris & Dua Lipa – One Kiss 

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