The 19-year-old producer blended tropical house and dubstep to give the song unique color.
With a fresh perspective on production, teenage artist Chris Pop is using his youth to make waves. The 19-year-old producer’s latest track, “Kariya,” is out now, and it sounds little like other EDM on the market.
Pop’s use of live instrumentation in “Kariya” adds a special touch. Starting pensively with xylophone and then building into a percussion-driven drop, the track is colorful and bright. The Canadian DJ’s creative use of voice sampling adds a youthful touch.
Earlier in 2019, Pop released singles “Sweet,” “Out of Focus” with Lung$, “Zonta Meadows” and “Losing You.” They follow 2018’s Absolute World EP, available through Artist Intelligence Agency. With a mix of SoundCloud exclusives and Spotify releases, Pop is anything but new to the scene. “Kariya” showcases his unique ability to use a dubstep synth landscape to create a laid back, tropical house vibe.
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***READ MORE HERE: Chris Pop Releases Genre-Bending Single “Kariya”
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Unitea Founder Ketan Rahangdale and Claude VonStroke on the App’s Potential to Change the Music IndustryBy Real EDM — 2 weeks ago
Unitea could cause a shift in the way artists reach their audience.
With 3.48 billion users worldwide, social media offers the largest platform ever for artists to connect with fans – but those corporations increasingly make creators pay just to reach them. One man is out to change that dynamic for musicians and fans alike.
Ketan Rahangdale is what you’d call a music person. A native of Tallahassee, Florida, Rahangdale grew up inspired by his favorite artists and in his teenage years began modestly promoting shows and DJing around town. At 18, he founded his first company, pioneering high-fidelity bluetooth technology for headphones that would later be used in iPhone, Beats by Dre, and Bose products.
This success brought him closer to those same artists he looked up to as a child (many of whom he’s now met), but in talking with them he realized they all had the same issue.
“I was so enamored by these artists, but what I couldn’t understand was how these artists were completely broke,” said Rahangdale in a conversation with EDM.com. “That didn’t make any damn sense. I did a little digging and found that a large amount of social companies’ data is generated by artists and their fans, to the point where there’s hundreds of billions of dollars of music data that is currently being monetized by these platforms in the form of advertisements.”
With that, Rahangdale became exposed to the issue plaguing the artists of today. While recorded sales of music is currently valued at $16.9 billion, the data the artists and their fans generate is estimated at over $360 billion. “None of this ever goes back to the artists,” he said. “Ever.”
Rahangdale set out to create something that would effectively cut out the middleman and help artists directly communicate with their fans. In 2016, he debuted the beta for his new app, Unitea. With a team comprised of tech veterans from companies like Tinder, Snapchat, Monstercat, and OWSLA, Rahangdale created the first platform that monetized data through experiential ad units in the form of rewards to fans. In layman’s terms, Unitea would be the first app to allow artists to directly engage with the fans generating this data through offering rewards and experiences while allowing them to keep the profit generated from said data for themselves. As artists generate more data through the app, they will have the opportunity to partner on rewards with sponsors. This ultimately allows them to finally have control over how their brand is marketed. In addition to its benefit to creatives, the app will create a system that rewards fans for their listening and streaming habits.
“If there are apps that can get you a driver or apps that can get you a house for the weekend, why isn’t there an app where if I’m the most socially active fan that I can go hang out with my favorite artist? If I am the number one fan generating all this engagement, why isn’t there a way for the artist to find me?”
Unitea allows artists to creatively devise rewards that benefit its most engaged fans, who earn currency — called “Karma” — for listening to and sharing the music of their favorite artists. The app syncs up with the user’s Spotify account (Apple Music and TIDAL, Ketan says, are soon to follow) and allows fans to listen to music through its interface. Fans can then cash in this Karma for one-of-a-kind experiences, like taking a picture with Whipped Cream at Electric Forest or meeting Barclay Crenshaw A.K.A Claude VonStroke.
“The current social media scenario has created billions of slaves creating data for three or four huge corporations to sell to the highest bidder,” said Crenshaw, who spoke with EDM.com about backing Unitea. “We are not interested in this dynamic any longer.”
Crenshaw added: “We want to start a revolution where the artists get to connect directly with their own fans without third party corporations taking the data.”
Along with artists like Crenshaw and Pitbull, Ketan was able to draw interest from across the industry, partnering with companies like Urban Decay, Univision, Bertelsmann Music Group, and United Talent Agency. In its latest investment round, Unitea was able to raise $2.3 million, and made activation appearances this year at both Dirtybird Campout and Electric Forest.
Unitea is also benefited and backed by Rokk3r Fuel ExO, a Miami-based venture capital group and one of the largest business investors in the Southeast.
“A major paradigm shift took hold when digital took hold of the music industry and changed how the different stakeholders made their money,” said Unitea investor Jeff Ransdell, head of Rokk3r Fuel. “Unitea immediately struck us as an innovative route to not only driving revenue for the artist side of the business, but bringing value to loyal fans. Long term, the data play is huge, so we’re excited to see where the Unitea team takes this.”
The hope among artists, investors and fans is that both Ketan and Unitea will allow musicians to finally take back control of their brand and data, removing the leach that has become social media.
“Social media has been a huge bait and switch over the last seven years,” said Crenshaw. “Everything started out free and artists created massive followings online. Then all the social companies said, ‘If you want to talk to your own fans, give us money.’ Ketan is taking over the game and giving the power back to the artists.”
Unitea is currently available for iPhones on the App store, with an Android roll out to follow in the coming months. While it’s still in its early stages, this app has the potential to monetize, empower and reward both artists and fans for being engaged in music once again.
Download Unitea on the iOS App Store here.
Check out Unitea’s latest reward with recording artist Snails, who will send one fan and a friend to Colorado in October for Sluggtopia III via a new reward experience offered through the app.View the original article to see embedded media.
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***READ MORE HERE: Unitea Founder Ketan Rahangdale and Claude VonStroke on the App’s Potential to Change the Music Industry
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By Real EDM — 10 months ago
Ascendants have offered up a remix that does the source material justice.
Capturing the vibe of early electronic music with updated sonic elements is nearly every house producer’s dream. Mystvries succeeded in this regard with last year’s “Miami Night Drive,” and now the Ascendants remix offers up its own unique manifestation of the elements making up the source material.
The original’s lower tempo and retrofuturistic synth work likened it to the sort of music put out by early electronic music groups such as Tangerine Dream. Acendants raised the tempo and added bright sonic elements – and to great effect. The resulting soundscape would make sense as an addition to many house sets while still retaining a degree of standalone appeal.
Ascendants are comprised of Vijaya Seixas and Shaan Saigol, two artists who previously curated the Neon Liger event brand in Gainesville, Florida. In the time since they launched the project, their music has been championed by the likes of Art Department Records and PUZL.
EDM.com is proud to premiere the Ascendants remix of “Miami Night Drive” by Mystvries to commemorate its release via Bribery Corporation. Afterwards, fans can see the duo perform at Gramps in Miami on November 9th
***READ MORE HERE: “Miami Night Drive” by Mystvries Gets the Ascendants Treatment [Premiere]
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By Real EDM — 2 months ago
Lindsey Stirling remains a recognized electronic music innovator.
Considered one of the most boundary-breaking and revolutionary artists in both the electronic and classical worlds, “dancing dubstep violinist” Lindsey Stirling still remains just as fearless and explosive as ever. Since the release of her 2012 self-titled debut album, the artist, violinist and dancer has established herself as a star with her unique brand of classically-driven electronic music.
Stirling is set to perform at PBS‘ A Capital Fourth which will be streaming live from the West Lawn of the U.S. Capitol for its 39th year on Thursday, July 4 from 8:00 to 9:30 PM EST.
Stirling’s third studio album Brave Enough debuted at #5 on Billboard’s Top 200 Album Chart and went on to score the #1 spot on the publication’s year-end Top Dance/Electronic Album list, placing ahead of dance music heavyweights The Chainsmokers, Flume and Kygo. The album also had the highest-selling week for an album title on the ranking chart and held the #1 spot on the Classical Album chart for 21 consecutive weeks. The artist herself placed at #6 on the Billboard Top Dance/Electronic Artist year-end list.
Attracting over 11 million subscribers and 2 billion-plus views on YouTube, in 2015 Forbes placed Stirling at #4 on their yearly YouTube artists list, making her the highest-ranked females. she continues to advocate for a stronger female presence in the electronic music scene.
Performers sharing the stage with Stirling include Carole King and the cast of Beautiful starring Vanessa Carlton, American Idol winner Laine Hardy, multi-platinum recording artist and star of television and film and Broadway Vanessa Williams, and Grammy Award-winner Colbie Callait along with her new band Gone West.
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***READ MORE HERE: Electronic Violinist Lindsey Stirling Set to Play PBS’ Capital Fourth Concert
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